Product innovation in isotonic drinks – expectations of Tri-City University students


  • Michał Świtalski Gdynia Maritime University, Morska 81-87, 81-225 Gdynia, Poland
  • Agnieszka Rybowska Gdynia Maritime University, Morska 81-87, 81-225 Gdynia, Poland



isotonic drink, product innovation, consumer expectations, students


The aim of this study was to recognise the expectations of consumers towards isotonic drinks, which was made possible due to the study conducted employing an online survey method. The study group consisted of 162 students. The majority of the consumers surveyed did not consume isotonic drinks, and a large proportion of the drinkers consumed them only occasionally. However, a significant number of students were willing to pay a high price for them, in comparison to the low price of other drinks commonly found on the market. Although fruit flavours were identified as the most preferred flavours of potential beverages, consumers were also interested in new flavours such as tea, herbal, honey and nut. Depending on their declared gender and year of study, respondents indicated different packaging preferences. Interest in purchasing beverages based on natural ingredients and colourants was observed among the students.


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How to Cite

Świtalski, M., & Rybowska, A. (2021). Product innovation in isotonic drinks – expectations of Tri-City University students. Scientific Journal of Gdynia Maritime University, 1(118), 62–74.




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