Evaluation of Consumer Awareness of Hemp and its Applications in Different Industries

Authors

  • Beata Borkowska Gdynia Maritime University, Morska 81-87, 81-225 Gdynia, Poland, Faculty of Entrepreneurship and Quality Science, Chair of Quality Science and Quality Management,
  • Paulina Bialkowska Gdynia Maritime University, Morska 81-87, 81-225 Gdynia, Poland, Faculty of Entrepreneurship and Quality Science, Chair of Quality Science and Quality Management,

DOI:

https://doi.org/10.26408/110.01

Keywords:

hemp, consumer awareness, medicinal properties, application

Abstract

The purpose of the study was to evaluate consumer awareness of the medicinal properties of hemp and its applications in various industries. Before commencing the survey, the following research hypothesis was made: the survey respondents would lack basic knowledge about hemp. The study group of survey respondents consisted of 50 randomly selected people from the Pomeranian Voivodeship, Poland. The research tool was an original survey questionnaire containing 11 questions and a section for sociodemographic data. The survey study was conducted from October to December 2018. As a result of the study, the research hypothesis was positively verified. It was found that most members of the study group were unfamiliar with the term hemp, but still associated it positively. This was related to the erroneous attribution of its properties to Cannabis indica. More than half of the study group were unable to state whether the plant in question was used in medicine. The level of knowledge among the study group concerning the applications of hemp in various industries was low.

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Published

2019-06-30

How to Cite

Borkowska, B., & Bialkowska, P. (2019). Evaluation of Consumer Awareness of Hemp and its Applications in Different Industries. Scientific Journal of Gdynia Maritime University, 1(110), 7–16. https://doi.org/10.26408/110.01

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Articles